Fendi-Tastic!

A little FENDI history:

1925 Edoardo and Adele Fendi, just married, open a small leathergoods shop and fur worshop on via del Plebiscito.

1932 The Fendis expand and open another bigger shop and atelier on via Veneto.

1946 The second Fendi generation is fatally attracted by the parents’ business.

1964 Fendi is by now a well-known name in Italy. The family opens the first of several future Fendi shops on via Borgognona.

1965 This is an iportant year for Fendi that starts to work with Karl Lagerfeld, a young designer who is becoming well-known in Paris. The double FF logo is created and it has since become the symbol of a style. Fendi-Tastic!, Easy Flip Frames

1966 The revolutionary methods characterizing the new fur collections are ready to be committed to the press and buyers consent: Fendi presents its first couture collection designed by Karl Lagerfeld.

1968 Following the natural expansion of the Fendi products, the Fendi bags are discovered in Rome by Marvin Traub.

1969 Fendi creates its first RTW fur collection which, when combined with craftmade workmanship, research and experience, reproduces the idea and quality of a limited- production collection.

1977 A second RTW line, an apparel collection, is created to complement the fashion image of discerning women who look for the same style and taste for their clothes as they do for their furs and accessories.

1984 Fendi diversifies into a series of new products and lines and accessories, successful because they are created with the same attention to detail and fashion associated with the Fendi name.

1985 It’s very important year in the Fendy history. It marks sixty years of business and twenty years of work together with Karl Lagerfeld.

1986 The Italian President awards Paola Fendi the title of “Cavaliere del lavoro”.

1987 For the Fendi brand, that costantly proposes new ideas and follows the market needs, a new interesting market share is aquired: the Fendi third generation launches Fendissime, a line that includes not only furs, but also sportwear and accessories.

1989 Fendi Uomo, a man fragrance, has a worldwide launch and equals the success of the woman’s perfume. To underline its commercial success oversea, Fendi opens its forst flagship store in the United States on Fifth Avenue, New York.

1990 Fendi uomo menswear is launched: the man as interpreted and clothed by the five sisters. It is a complete line of menswear and accessories for every moment and circumstance in a man’s life.

1992 As the market is growing, Fendi has a logical expansion which lead to an increase in the production of Fendi goods and to the reorganization of the company premises. All the Fendi officis, creative studios, a 2000 square meters fur worshops, the showroom, the warehouses and packaging facilitites, preciously scattered in various areas of Rome, are gathered in a 13,000 sq.m. compound.

1994 The Fendi family makes important changes in the administrative organization of the company. The third generation is admitted to the Board of Directors.

1995 Today the Fendi company has over 380 employees, in addition to the almost 2000 people involved in its various related activities. Roughly 70% of the overal production is geared for export. 100 boutiques, 2 direct Fendi stores in Rome and New York and 600 points of sale scattered in Italy and abroad.